Selected work

Five case studies.
One throughline: measurable growth.

A scannable index. Click any card for the full case study: metrics, visuals, and the story behind the work.

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+88% YoY
Impressions
+97% YoY
Engagements & clicks
+205% YoY
Video views
+92% YoY
Follower growth
2024 - 2026
CUDO Compute
AI Compute · Infrastructure
Role · Content & Editorial Lead
Led content and editorial strategy across CUDO Compute and CUDOS, covering AI infrastructure, GPU compute, HPC, sovereign cloud, and permissionless Web3 compute. Turned complex technical topics into clear, buyer-facing narratives across blogs, whitepapers, newsletters, landing pages, tutorials, sales enablement, and social campaigns, owning the full editorial engine for two sister brands at once and on-site coverage at the industry's biggest AI and Web3 events.
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$400K
Paid media managed (Meta)
208K+
Paid clicks at $0.36 CPC
35M+
Paid impressions
4.4M+
Paid video views
2017 - 2023
Thunderbolt Technologies + Intel
Consumer Tech · Paid & Organic Social
Role · Social Lead & Reporting
Owned social media management, content curation, community engagement, and campaign reporting across consumer technology accounts, including six-figure paid social, sponsored sweepstakes, and recurring analytics. Sub-feature: supported Intel and Intel Canada activations through Thunderbolt/MMK, including KittyPlays, KarQ, and SuperScientific (Danny Winget) influencer campaigns connecting Intel with established tech and gaming creators.
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310K+
Paid clicks (last 2 yrs)
16.9M+
Paid impressions
4.1M+
Reach
2.35M+
Video views
2017 - Present
Rocklands Entertainment Inc.
Live Events · Tour Marketing
Role · Creative Production & Campaign Execution
Led creative production and paid social execution for tour marketing across Canada and the US, supporting artists and shows including Frank Mills, Scott Woods, Charley Pride, Red Green, Yesterday Once More, Megastars of Country, Carroll Baker, Oh What A Night, and Four By Four. Work spanned video ads, Facebook campaigns, copywriting, regional targeting, and print and digital assets that supported strong ticket sales and sold-out shows.
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+81%
Audience growth in 2023
152,919
Instant Win game plays
1.2M+
Social impressions (campaign)
+321% YoY
Social impressions lift
2022 - 2024
Waypoint Convenience
Convenience Retail
Role · Social Media & Community Manager
Managed social and community engagement across B2B and B2C channels for a Canadian convenience retail brand. Ran Instant Win / Snack Stack promotions, sweepstakes, partner activations, and live event coverage that turned everyday products into a real community moment.
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550+
Episodes produced
156K+
Total followers
22.7M+
Impressions
1.06M+
Video views
2018 - 2024
The Tech & Things Show
Owned Media · Web3, Blockchain, Decentralization
Role · Founder, Host & Producer
Built and hosted Tech & Things, a long-form podcast and content platform focused on blockchain, Web3, decentralization, and digital communication. Across 550+ episodes, interviewed founders, executives, creators, and technical leaders while distributing across 50+ platforms and building a diversified multi-platform creator presence.

Five case studies.One throughline: measurable growth.

CUDO Compute

Thunderbolt Technologies + Intel

Rocklands Entertainment Inc.

Waypoint Convenience

The Tech & Things Show

Five case studies.
One throughline: measurable growth.