Selected work

Five engagements.
One throughline: measurable growth.

CUDO Compute logo

Case 01

CUDO Compute

AI Compute · Infrastructure

Role · Content & Editorial Lead

CUDO Compute cover artwork

Led content and editorial strategy across CUDO Compute and CUDOS, covering AI infrastructure, GPU compute, HPC, sovereign cloud, and permissionless Web3 compute. Turned complex technical topics into clear, buyer-facing narratives across blogs, whitepapers, newsletters, landing pages, tutorials, sales enablement, and social campaigns, owning the full editorial engine for two sister brands at once and on-site coverage at the industry's biggest AI and Web3 events.

  • Owned the full editorial engine: blog, whitepapers, newsletters, landing pages, tutorials, sales enablement, and exec ghostwriting
  • Ran social end-to-end across X, LinkedIn, YouTube, and Telegram for both CUDO Compute and CUDOS
  • On-site content lead at NVIDIA GTC, Web Summit, and Token2049, live coverage, interviews, and post-event recap engines
  • Translated GPU, HPC, sovereign cloud, and permissionless compute into clear buyer-facing narratives for AI builders, enterprises, and Web3 partners
  • Built AI-assisted research, drafting, and reporting workflows that let a small team ship like a much larger one
  • Partnered directly with product, design, sales, and exec teams to align messaging across launches, fundraises, and partnerships
  • Repositioned CUDOS narrative around permissionless compute, sharpening differentiation vs. centralized cloud
  • Sustained year-over-year growth across every primary surface: impressions, engagement, video views, and followers
+88% YoY
Impressions
+97% YoY
Engagements & clicks
+205% YoY
Video views
+92% YTD
Follower growth
9.2M+
Total impressions
400+ clips
Short clips from 50 long-form interviews
+312%
LinkedIn engagement YoY
+178%
YouTube watch-time YoY
Flagship engagementDeep dive · Journey, big wins, signal

The CUDO story in detail.

CUDO is the engagement that defines my recent work, the deepest, most technically demanding, and most consistently compounding program in the portfolio. Two sister brands, one editorial engine, and a content surface that scaled from blog posts to NVIDIA GTC keynotes.

Journey

  1. 2024 · Foundation01

    Rebuilt the editorial engine from the ground up

    Inherited a fragmented content footprint across CUDO Compute and CUDOS. Audited every surface, set a unified voice, mapped the buyer journey for AI builders and enterprises, and stood up a 12-month editorial roadmap covering blog, whitepapers, newsletters, landing pages, and exec ghostwriting.

  2. 2024 · Repositioning02

    Sharpened the narrative around AI compute and permissionless infrastructure

    Translated dense technical concepts, GPU clusters, HPC, sovereign cloud, permissionless Web3 compute, into clear buyer-facing narratives. Repositioned CUDOS as the permissionless layer of the AI compute stack, giving sales and partnerships a story that landed in enterprise and Web3 rooms alike.

  3. 2025 · Compounding03

    Took the brand on the road and into every major AI conversation

    On-site content lead at NVIDIA GTC, Web Summit, and Token2049, live coverage, executive interviews, booth content, and post-event recap engines. Built AI-assisted research and production workflows so a small team could ship like a much larger one without losing the editorial bar.

  4. 2025 - 2026 · Authority04

    Sustained, measurable growth across every primary surface

    Year-over-year lifts on impressions, engagement, video views, and follower growth across X, LinkedIn, YouTube, and Telegram. Long-form output, sales enablement, and exec presence now carry each other, content drives pipeline conversations, not just vanity numbers.

Big wins

NVIDIA GTC

On-site content lead for back-to-back GTC presences

Live coverage, executive interviews, and booth content alongside one of the most competitive AI conferences on the planet, with recap engines that kept earning impressions for weeks afterward.

Permissionless compute

Repositioned CUDOS as the permissionless layer for AI compute

Built a category-defining narrative that bridges enterprise AI buyers and the Web3 community, used across blog, sales decks, partner conversations, and exec talking points.

CUDO library

Built a CUDO library of 400+ short clips from 50 long-form interviews

Cut, captioned, and packaged a deep video library powering social, sales enablement, and exec presence across both brands, all produced through AI-assisted workflows that protected quality while compounding output.

Two brands, one engine

Owned editorial and social for CUDO Compute and CUDOS in parallel

End-to-end ownership across X, LinkedIn, YouTube, and Telegram for both brands, keeping a unified voice while serving very different buyers and communities.

Thunderbolt Technologies + Intel logo
Thunderbolt Technologies + Intel partner logo

Case 02

Thunderbolt Technologies + Intel

Consumer Tech · Paid & Organic Social

Role · Social Lead & Reporting

Thunderbolt Technologies + Intel cover artwork

Owned social media management, content curation, community engagement, and campaign reporting across consumer technology accounts, including six-figure paid social, sponsored sweepstakes, and recurring analytics. Sub-feature: supported Intel and Intel Canada activations through Thunderbolt/MMK, including KittyPlays, KarQ, and SuperScientific (Danny Winget) influencer campaigns connecting Intel with established tech and gaming creators.

  • Owned Meta paid social end-to-end: planning, creative, targeting, optimization, and reporting
  • Sponsored sweepstakes and creator activations with KittyPlays, KarQ, and SuperScientific (Danny Winget)
  • Recurring monthly + quarterly analytics decks for Intel and Intel Canada stakeholders
  • Bridged agency, brand, and creator workflows across a 6-year client relationship
$400K
Paid media managed (Meta)
208K+
Paid clicks at $0.36 CPC
35M+
Paid impressions
4.4M+
Paid video views
6 yrs
Continuous program ownership
3 markets
US · Canada · Global
Rocklands Entertainment Inc. logo

Case 03

Rocklands Entertainment Inc.

Live Events · Tour Marketing

Role · Creative Production & Campaign Execution

Rocklands Entertainment Inc. cover artwork

Led creative production and paid social execution for tour marketing across Canada and the US, supporting artists and shows including Frank Mills, Scott Woods, Charley Pride, Red Green, Yesterday Once More, Megastars of Country, Carroll Baker, Oh What A Night, and Four By Four. Work spanned video ads, Facebook campaigns, copywriting, regional targeting, and print and digital assets that supported strong ticket sales and sold-out shows.

  • Sold-out theatres across Ontario, the Maritimes, and US Midwest tour stops
  • Video ads, copywriting, regional targeting, and print/digital assets end-to-end
  • Recurring tour campaigns for Frank Mills, Scott Woods, Charley Pride, Red Green, and more
  • Tight feedback loop with promoters and box offices for live ticket-velocity adjustments
310K+
Paid clicks (last 2 yrs)
16.9M+
Paid impressions
4.1M+
Reach
2.35M+
Video views
9 tours
Active artist campaigns
100+
Shows supported
Waypoint Convenience logo

Case 04

Waypoint Convenience

Convenience Retail

Role · Social Media & Community Manager

Waypoint Convenience cover artwork

Managed social and community engagement across B2B and B2C channels for a Canadian convenience retail brand. Ran Instant Win / Snack Stack promotions, sweepstakes, partner activations, and live event coverage that turned everyday products into a real community moment.

  • Designed and ran Instant Win / Snack Stack mechanics with 6-figure entry volume
  • B2B + B2C content programs across Instagram, Facebook, LinkedIn, and TikTok
  • On-site coverage of trade shows, store openings, and sponsorship activations
  • Community management and moderation across high-volume comment threads and DMs
+81%
Audience growth in 2023
152,919
Instant Win game plays
1.2M+
Social impressions (campaign)
+321% YoY
Social impressions lift
200K+
Engagements YoY
200+
Waypoint stores
Tech & Things with Scott Cunningham logo

Case 05

Tech & Things with Scott Cunningham

Owned Media · Web3, Blockchain, Decentralization

Role · Founder, Host & Producer

Tech & Things with Scott Cunningham cover artwork

Built and hosted Tech & Things, a long-form podcast and content platform focused on blockchain, Web3, decentralization, and digital communication. Across 550+ episodes, interviewed founders, executives, creators, and technical leaders while distributing across 50+ platforms and building a diversified multi-platform creator presence.

  • Interviewed John McAfee, Andreas Antonopoulos, Naomi Brockwell, and 100+ Web3 founders
  • Multi-platform distribution across YouTube, X, LinkedIn, podcast networks, and Web3 video platforms
  • Self-produced: research, booking, hosting, editing, publishing, and community
  • Audience and recognition that opened sponsor, advisory, and consulting opportunities
550+
Episodes produced
156K+
Total followers
22.7M+
Impressions
1.06M+
Video views
50+
Distribution platforms
6 yrs
Continuous publishing

Selected interviews

Tech & Things biggest interview lineup featuring The Moon Carl, Naomi Brockwell, Andreas Antonopoulos, Chris from MMCrypto, Ryan Taylor, Dave from Truth Raider, Jeff Pulver, and John McAfee

550+ episodes with founders, executives, and creators across Web3, AI, and tech.

Full archive across three playlists →

Conversations on decentralization, privacy, digital sovereignty, open networks, and the builders shaping the future of the internet.

Highest public recognition

  • John McAfee
  • Andreas M. Antonopoulos
  • Naomi Brockwell
  • Chris (MMCrypto)
  • The Moon Carl
  • Wendy O
  • Hashoshi
  • Crypto Stache
  • Kenn Bosak
  • Crypto Michael
  • Rachel Siegel
  • Joel Valenzuela
  • Marc De Mesel
  • Eryka Gemma (Bank of Eryka)
  • Seth Estrada (MineYour.Biz)
  • Matt Aaron
  • Dave (TruthRaider)
  • Myles Wakeham
  • Jeff Pulver, Debrief (pioneered VoIP, helped start Mozilla Firefox)

Web3 & crypto founders, executives, and builders

  • Bradley Kam, Unstoppable Domains
  • Brantly Millegan, Ethereum Name Service
  • Colin Pape, Presearch
  • Bill Ottman, Minds.com
  • Ryan Taylor, Dash Core Group
  • Rob Viglione, Horizen
  • Paul Puey, Edge
  • Luke Mulks, Brave Browser
  • Jonathan Chester, Bitwage
  • Jack Tao, Phemex
  • Veronica Wong, SafePal
  • Rafael Cosman, TrustToken
  • Deniz Omer, Kyber Network
  • Ian Friend, Ferrum Network
  • Uri Klarman, Bloxroute
  • Gabriel Rene, Verses.io
  • David Gold, Dapix / FIO
  • Andrew Levine, Steemit Inc. / Open Orchard
  • Elizabeth Powell, Steemit Inc.
  • Julian Chandra, LBRY
  • Alex Grintsvayg, LBRY
  • Dan Hensley, 3Speak
  • Chad Barraford, Thorchain
  • Jayson Tan, Torum
  • Daniel Satchkov, Bastyon
  • Khaleel Kazi, LeoFinance
  • Jean-Marc Jacobson, RealT
  • Remy Jacobson, RealT
  • Joe Roets, Den.Social
  • Rob McNealy, TUSC
  • Serjeg Kotliar, Bitrefill
  • Joe Bender, Blockstack
  • Jason Goldberg, Pepo
  • Mark Van Rijmenam, Datafloq
  • Ankit Bhatia, Sapien
  • Kartik Mandaville, Springrole
  • Rohan Agarwal, Cypherock
  • Dawson Botsford, Earni.fi
  • Alex Melikhov, Equilibrium
  • Tony Perkins, Bankroll
  • Erica Stanford, Crypto Wars

Platform, community, and blockchain project leaders

  • Adrien (@Heimindanger), DTube
  • Pascal Thellman, Bounty0x
  • Richard Sanders, CipherBlade
  • Stephano Covolan, Korporatio
  • Mark Anstead, Hydro / Numio
  • Aly Kassam, OneLedger
  • Jonathan Brown, Mix Acuity
  • David Zhou, TokenTuber
  • Andrew Huntley, Daps Coin
  • Christopher Kramer, SoMee
  • Vadim Zolotokyrlin, Holdex
  • Jacques Whales, Discussions.app
  • Paul Motschall, Discussions.app
  • Zac Nien, Contentos
  • Steven Zambrom, BeatzCoin / VIBRAvid
  • Ricard Schiller, BlockBase
  • Diogo Bulha, BlockBase
  • Hans Koning, DigiByte Foundation
  • Ivo Georgiev, AdEx Network
  • Tito Titov, JellySwap
  • DDRFr33k, Vimm.TV
  • Daniel Pittman, EtherChest
  • Alex Kampa, Sikoba Network
  • Kyle Collier, Phaze
  • Nicole Grinstead
  • Rice Crypto