Case study
CUDO Compute
AI Compute · Infrastructure
Role · Content & Editorial Lead
Led content and editorial strategy across CUDO Compute and CUDOS, covering AI infrastructure, GPU compute, HPC, sovereign cloud, and permissionless Web3 compute. Turned complex technical topics into clear, buyer-facing narratives across blogs, whitepapers, newsletters, landing pages, tutorials, sales enablement, and social campaigns, owning the full editorial engine for two sister brands at once and on-site coverage at the industry's biggest AI and Web3 events.
- Owned the full editorial engine: blog, whitepapers, newsletters, landing pages, tutorials, sales enablement, and exec ghostwriting
- Ran social end-to-end across X, LinkedIn, YouTube, and Telegram for both CUDO Compute and CUDOS
- On-site content lead at NVIDIA GTC, Web Summit, and Token2049, live coverage, interviews, and post-event recap engines
- Translated GPU, HPC, sovereign cloud, and permissionless compute into clear buyer-facing narratives for AI builders, enterprises, and Web3 partners
- Built AI-assisted research, drafting, and reporting workflows that let a small team ship like a much larger one
- Partnered directly with product, design, sales, and exec teams to align messaging across launches, fundraises, and partnerships
- Repositioned CUDOS narrative around permissionless compute, sharpening differentiation vs. centralized cloud
- Sustained year-over-year growth across every primary surface: impressions, engagement, video views, and followers
The CUDO story in detail.
CUDO is the engagement that defines my recent work, the deepest, most technically demanding, and most consistently compounding program in the portfolio. Two sister brands, one editorial engine, and a content surface that scaled from blog posts to NVIDIA GTC keynotes.
Journey
- 2024 · Foundation01
Rebuilt the editorial engine from the ground up
Inherited a fragmented content footprint across CUDO Compute and CUDOS. Audited every surface, set a unified voice, mapped the buyer journey for AI builders and enterprises, and stood up a 12-month editorial roadmap covering blog, whitepapers, newsletters, landing pages, and exec ghostwriting.
- 2024 · Repositioning02
Sharpened the narrative around AI compute and permissionless infrastructure
Translated dense technical concepts, GPU clusters, HPC, sovereign cloud, permissionless Web3 compute, into clear buyer-facing narratives. Repositioned CUDOS as the permissionless layer of the AI compute stack, giving sales and partnerships a story that landed in enterprise and Web3 rooms alike.
- 2025 · Compounding03
Took the brand on the road and into every major AI conversation
On-site content lead at NVIDIA GTC, Web Summit, and Token2049, live coverage, executive interviews, booth content, and post-event recap engines. Built AI-assisted research and production workflows so a small team could ship like a much larger one without losing the editorial bar.
- 2025 - 2026 · Authority04
Sustained, measurable growth across every primary surface
Year-over-year lifts on impressions, engagement, video views, and follower growth across X, LinkedIn, YouTube, and Telegram. Long-form output, sales enablement, and exec presence now carry each other, content drives pipeline conversations, not just vanity numbers.
Big wins
On-site content lead for back-to-back GTC presences
Live coverage, executive interviews, and booth content alongside one of the most competitive AI conferences on the planet, with recap engines that kept earning impressions for weeks afterward.
Repositioned CUDOS as the permissionless layer for AI compute
Built a category-defining narrative that bridges enterprise AI buyers and the Web3 community, used across blog, sales decks, partner conversations, and exec talking points.
Built a CUDO library of 400+ short clips from 50 long-form interviews
Cut, captioned, and packaged a deep video library powering social, sales enablement, and exec presence across both brands, all produced through AI-assisted workflows that protected quality while compounding output.
Owned editorial and social for CUDO Compute and CUDOS in parallel
End-to-end ownership across X, LinkedIn, YouTube, and Telegram for both brands, keeping a unified voice while serving very different buyers and communities.
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