I write, strategize, and ship, with a soft spot for measurable outcomes.

I've spent the last decade leading content and social for brands that range from a global GPU cloud to a Canadian convenience retailer. The throughline isn't an industry, it's the same craft applied carefully: clear positioning, useful content, and reporting that connects every post to a number that matters.

Recent work has supported revenue scaling from roughly $1M to $100M, grew an editorial newsletter past 10,000 subscribers, and turned community accounts into compounding owned audiences.

I'm equally comfortable in a Notion doc, a quarterly board review, or the comments of a livestream, and I lean heavily on AI-assisted workflows to keep small teams shipping like big ones.