
Case study
Rocklands Entertainment Inc.
Live Events · Tour Marketing
Role · Creative Production & Campaign Execution

Led creative production and paid social execution for tour marketing across Canada and the US, supporting artists and shows including Frank Mills, Scott Woods, Charley Pride, Red Green, Yesterday Once More, Megastars of Country, Carroll Baker, Oh What A Night, and Four By Four. Work spanned video ads, Facebook campaigns, copywriting, regional targeting, and print and digital assets that supported strong ticket sales and sold-out shows.
- Sold-out theatres across Ontario, the Maritimes, and US Midwest tour stops
- Video ads, copywriting, regional targeting, and print/digital assets end-to-end
- Recurring tour campaigns for Frank Mills, Scott Woods, Charley Pride, Red Green, and more
- Tight feedback loop with promoters and box offices for live ticket-velocity adjustments
310K+
Paid clicks (last 2 yrs)
16.9M+
Paid impressions
4.1M+
Reach
2.35M+
Video views
9 tours
Active artist campaigns
100+
Shows supported
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