Managed social and community engagement across B2B and B2C channels for a Canadian convenience retail brand. Ran Instant Win / Snack Stack promotions, sweepstakes, partner activations, and live event coverage that turned everyday products into a real community moment.

• Designed and ran Instant Win / Snack Stack mechanics with 6-figure entry volume
• B2B + B2C content programs across Instagram, Facebook, LinkedIn, and TikTok
• On-site coverage of trade shows, store openings, and sponsorship activations
• Community management and moderation across high-volume comment threads and DMs