Scott Cunningham

Service · 03

Social Media & Community Growth

Engaged communities, not just vanity follower counts.

End-to-end ownership of social and community across the surfaces that actually move the business: LinkedIn, X, Instagram, YouTube, TikTok, Discord, Telegram. Built around platform-specific strategy, short-form video systems, community moderation, and partner activations, and measured by engagement quality rather than vanity follower counts.

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What's included

Deliverables.

  • 01Platform-specific strategy and editorial calendars
  • 02Short-form video and content production systems
  • 03Community management, moderation, and DM workflows
  • 04Campaign, sweepstakes, and partner activations
  • 05Reporting tied to pipeline, conversion, or retention
Ideal for
Creator-led and consumer brands
Engagement
Embedded or fractional

Related case study

Convenience Retail

Waypoint Convenience

Managed social and community engagement across B2B and B2C channels for a Canadian convenience retail brand. Ran Instant Win / Snack Stack promotions, sweepstakes, partner activations, and live event coverage that turned everyday products into a real community moment.

Inside the Waypoint build

Other ways to work together

Engagement

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