Scott Cunningham

Service · 07

Paid Advertising: Google, Meta & More

Paid media tied to real pipeline, not vanity impressions.

Paid media strategy and hands-on management across Google Ads (Search, Performance Max, YouTube), Meta (Facebook and Instagram), LinkedIn, and X. Engagements cover offer and audience strategy, creative direction, landing page and conversion path review, campaign build, ongoing optimisation, and reporting tied to pipeline and revenue, so paid spend compounds with the rest of the content and brand work.

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What's included

Deliverables.

  • 01Paid media strategy and channel mix
  • 02Campaign build, creative direction, and copy
  • 03Landing page and conversion path review
  • 04Tracking, attribution, and reporting setup
  • 05Ongoing optimisation and spend management
Ideal for
Founder-led and B2B brands ready to spend on demand
Engagement
Project or retainer

Related case study

Convenience Retail

Waypoint Convenience

Managed social and community engagement across B2B and B2C channels for a Canadian convenience retail brand. Ran Instant Win / Snack Stack promotions, sweepstakes, partner activations, and live event coverage that turned everyday products into a real community moment.

Paid and organic working together

Other ways to work together

Engagement

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