Content Strategy & Editorial Planning
The architecture for narrative authority and durable audience growth.
Services
These are my four headline offers, but they're a slice of what I do day to day as a digital marketer. Engagements are scoped around outcomes, usually a mix of strategy, hands-on execution, and measurement, as a fractional lead, embedded collaborator, or project consultant.
The architecture for narrative authority and durable audience growth.
High-stakes words that turn skeptics into customers.
Engaged communities, not just vanity follower counts.
Scale creative output without sacrificing the editorial bar. Research, drafting, editing, and reporting pipelines that pair human editorial judgement with LLMs and automation, so a small team ships at the cadence of a much larger one without losing voice or accuracy.
What's included
Everything else
A digital marketer's job is rarely one thing. Beyond the four featured offers, here's a wider sample of work I take on across content, social, paid, community, and AI-assisted production.
Don't see what you need? Just ask.
Testimonials
“Scott Cunningham is the most efficient person I have ever worked with. His extensive knowledge speaks for itself with every project he does for us. Scott's expertise in promoting a recent Red Green North American tour and Red's latest book release lead to tremendous results. I would, without hesitation, recommend Scott Cunningham for any project.

Brian Edwards
President at Rocklands Entertainment Inc.
“One of the highlights of joining MMK Marketing is the opportunity to have Scott on my team. In the year we've worked together, he has really asserted himself as a capable community manager leading in advanced relationship building across the social web and growth strategies. I appreciate him for the quality of work he provides and the level of trust he garners from teammates and clients alike.

Marie Nicola
Journalist at The Debrief · formerly MMK Marketing
“Scott is not only an amazing content creator but also one of those rare people you can always count on. He made my life so much easier, and I knew I could take some time off and everything would still get done. He has this calm confidence that makes everything feel more manageable.

Emma Mkrtchian
Fractional CMO at EMK Marketing
“Scott led our social program for two years at CUDO. He crafted engaging campaigns, measured their impact, and applied those insights to refine our approach. His creativity, analytical mindset, and video production skills elevated our organic growth.

Emmanuel Ohiri
SEO Strategy & Writing at CUDO
“Scott is the most versatile content lead I've ever worked with. A genuine jack-of-all-trades who thrives on new challenges. Exceptionally fast, deeply knowledgeable in tech and social, and maintains a calm, steady presence even in high-pressure environments.

Madeleine Soden
Digital Designer at CUDO
“Scott has been instrumental in establishing and growing our tech client's social media program. He's sharp, insightful, creative, and always comes with great ideas. His work ethic is top notch, incredibly reliable, and always delivers great work on time.

Nancy Abdalla
Founder at Weaver+
“Scott's ability to understand the target audience and stay ahead of industry trends resulted in engaging content that increased conversions. His exceptional copywriting, from attention-grabbing headlines to emotionally engaging stories, drove real results.

James Hymers
Business Development Manager at Chartersync
“Scott is a rare talent and by far one of the best social media marketers and community managers I have had the pleasure to work with. World-class work ethic. He always delivers on time and takes full ownership of his projects from beginning to end.

Shiori Mine
Digital Marketing Specialist
“Scott's sharp and insightful approach to community management played a key role in a major tech company program. He demonstrated a keen understanding of the audience and offered concise, creative recommendations for how to engage them.

Andrew Wahl
Content Marketing Strategist
“Scott was a fabulous collaborator and strong contributor to our success with owned and paid social for Thunderbolt 3 / Intel. First he helped secure the business from a competitor, then executed with excellence. I never needed to worry about Scott.

Leona Hobbs
Group Account Director at iProspect
“Scott is one of those rare people who combines creativity with real operational reliability. Consistently responsive, organised, and on top of his work. Collaborative, supportive across teams, solution-oriented, and always willing to jump in where needed.

Kaitlin Argeaux
Head of Events at CUDO
“Scott is the definition of a team player. Hands down one of the most reliable and easy-to-work-with people I've come across. What sets him apart is how plugged in he is to Web3, AI and tech, he gets the nuances, the culture, and how to make things land.

Kir Devaser
Product Marketing Lead at CUDO
“Scott impressed with his sharp creative instincts and strategic mindset. Whether crafting compelling content, managing social channels, or coordinating campaigns, he consistently brings clarity, energy, and results. No ego, just a genuine willingness to get things right.

Oliwer Nastaziak
Community Manager at CUDOS
FAQ
A few things prospective clients usually want to know before we scope. See case studies for proof, or get in touch.